The Essential Collection
Indulge in comfort and confidence. Our new collection of organic underwear is designed to empower women and redefine intimate apparel. Inspired by the everyday moments that shape our lives, we've crafted pieces that are not only soft and breathable but also free from harmful chemicals. Step into your wellness era with underwear that feels as good as it looks.
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Organic Cotton High Leg Brief
Regular price $17.00 USDRegular priceUnit price / per -
Organic Cotton Low Rise Bikini
Regular price $17.00 USDRegular priceUnit price / per -
Organic Cotton Wireless Scoop Bralette
Regular price $35.00 USDRegular priceUnit price / per
Thoughtfully crafted, non-toxic underwear, designed to protect you where it matters most.
The Ugly Truth- About Your Underwear
Many conventional underwear brands contain toxic chemicals like pesticides, formaldehyde, synthetic dyes, and forever chemical that are linked to reproductive health issues such as hormone imbalances, infertility, and cancer.
Puure-Organic Underwear
Made with GOTS Certified Organic Cotton, without the use of harmful chemicals. Made to protect to a women's most delicate areas.
Your Health Is Our First Priority.
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Certified Organic Cotton
Made with GOTS-certified organic cotton, ensuring a toxic-free production process for breathable, comfortable, and safe underwear.
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Non-Toxic
Free from toxic chemicals, our underwear is crafted to protect your body and support feminine health every day.
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Third-Party Tested
Rigorously tested by independent labs to ensure the highest quality and safety standards for peace of mind.
Designed With Your Most Delicate Areas in Mind.
Organic Cotton Low Rise Bikini
Behind the Brand
Founded by Christina M. Phillips, Puure was born from a mission to create intimate apparel that’s as safe and nurturing as it is beautiful. Inspired by Christina's personal journey with fibroids and her dedication to women’s wellness, Puure is redefining comfort and confidence, putting women’s health and environmental care at the forefront.
World of Puure Blog
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Welcome to Puure
We are thrilled to announce the launch of Puure, a sustainable women's intimate apparel brand that is here to revolutionize the way women choose their undergarments! Our mission is simple...
Welcome to Puure
We are thrilled to announce the launch of Puure, a sustainable women's intimate apparel brand that is here to revolutionize the way women choose their undergarments! Our mission is simple...
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Can Your Bra Be A Hidden Risk??
At Puure, we're on a mission to empower women to make healthier choices in intimate wear. October, as Breast Cancer Awareness Month, is a reminder to focus on our health,...
Can Your Bra Be A Hidden Risk??
At Puure, we're on a mission to empower women to make healthier choices in intimate wear. October, as Breast Cancer Awareness Month, is a reminder to focus on our health,...
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Unmasking the Lies: Greenwashing in the Underwe...
Ladies, The underwear you choose is in intimate contact with your skin all day, every day. That's why it's crucial to understand what you're actually wearing. Unfortunately, the underwear industry...
Unmasking the Lies: Greenwashing in the Underwe...
Ladies, The underwear you choose is in intimate contact with your skin all day, every day. That's why it's crucial to understand what you're actually wearing. Unfortunately, the underwear industry...