Behind The Brand

 

 

 

 

 

 Founder CEO

Christina M. Phillips, a native New Yorker of Caribbean descent, founded Puure out of a deeply personal mission to create safe, sustainable intimate apparel for women. Growing up, Christina watched the women in her family bravely battle fibroids—a struggle she later faced herself. Her own diagnosis became the catalyst for an extensive exploration into the underlying causes of fibroids, including environmental factors and the presence of harmful chemicals in everyday products. This eye-opening journey underscored the urgent need for feminine health solutions that prioritize safety and wellness.

With over 15 years of expertise in the manufacturing and retail industries, Christina combined her personal insights and professional experience to launch Puure. As a veteran in strategic sales, marketing, and business growth, and the former co-founder of the women’s clothing line Marie + Annette, Christina has honed her skills in building brands that resonate with purpose. Her entrepreneurial path, marked by resilience and a passion for eco-conscious living, has equipped her to navigate the challenges of creating a mission-driven brand.

At Puure, Christina champions women’s health, sustainability, and empowerment through thoughtfully designed, toxin-free intimate apparel. Her vision is to inspire confidence and comfort in women while promoting a cleaner, healthier lifestyle—one that embraces wellness from the inside out.