About US
“Puure, Where Your Health Comes First”
Welcome to Puure, a pioneering brand in organic women's intimate apparel. Puure is dedicated to revolutionizing the industry by offering organic underwear that prioritizes feminine health without compromising comfort, style, or the environment. We curate women's underwear made of GOTS-certified organic cotton that is manufactured without toxic chemicals.
Our CoreValues
Health First
We prioritize women’s health above all, crafting products that are free from toxic chemicals and safe for daily wear.
Transparency
We believe in being open and honest about our materials, production, and testing, empowering you to make choices you can trust
Sustainability
We are mindful of our impact on the planet. Our commitment to sustainability is reflected in our choices, from eco-friendly packaging to responsible sourcing.
The Problem
In today’s world, many women are unknowingly exposed to harmful chemicals found in everyday intimate apparel, which can pose significant risks to reproductive health and overall well-being. Traditional underwear often contains toxic substances, such as synthetic dyes, pesticides, and phthalates, which have been linked to health issues, including hormonal imbalances and increased cancer risk. At Puure, we work to educate our customers about these issues equipping them with the knowledge to take charge of their health. See below for more on toxic chemicals and related issues.
The Chemcials
Pesticides & Fungicides
Use: These chemicals are heavily used in conventional cotton agriculture to protect the crop from insects and mold.
Health Risks: Hormone disruption, links to endometriosis and fibroids.
Synthetic Dyes
Use: Used to color fabrics.
Health Risks: Allergies, Cancer and Organ Toxicity.
Formaldehyde
Use: Prevents wrinkles and maintains Color.
Health Risks: Skin irritation, potential carinogen, disrupts hormones.
Phthalates
Use: In elastic to increase flexibility.
Health Risks: Endocrine disruptor, impacts fertility and hormonal health.
PFA’s (Per-Polyfluoroalkyl Substances)
Use: Used in water-repellent coatings for fabrics.
Health Risks: Associated with hromone disruption, immune systems effects, and potential links to cancer.
Parabens
Use: Preservatives in textiles.
Health Risks: Mimics estrogen, linked to breast cancer risk.
BPA
Use: Found in some synthetic fabrics and plastic components.
Health Risks: Endocrine disruptor linked to reproductive issues, obesity, and increased cancer risk.
The Solution
At Puure, we’ve created a solution that prioritizes feminine health and environmental care by offering underwear made from GOTS-certified organic cotton, free from toxic chemicals and harmful dyes. Our products are designed with the highest standards for safety, comfort, and breathability, ensuring that women can feel confident in their intimate choices. Each piece undergoes rigorous third-party testing to guarantee quality and non-toxicity, empowering women to protect their bodies without compromising on comfort or style.
Our Materials
At Puure, we are committed to using 95% GOTS-certified organic cotton in our products. GOTS (Global Organic Textile Standard) certification is the gold standard for organic fibers, ensuring that our cotton is grown without harmful pesticides or synthetic fertilizers. This process not only protects the environment but also safeguards your skin from exposure to residual toxins that are commonly found in conventional fabrics. We blend this organic cotton with just 5% spandex to provide the right balance of comfort, stretch, and shape retention.
Our fabrics are dyed using OEKO-TEX-certified, non-toxic reactive dyes, which meet rigorous safety standards to ensure they’re free from harmful chemicals. Each Garment is tested using third party labs to reinforce our safety claims. This means that each piece of Puure underwear is designed to care for your body and the environment, from the organic cotton fields to the final product.
Our Pledge
At Puure, the health and well-being of our customers is always our top priority. We are dedicated to providing not only safe, non-toxic products but also valuable educational resources to support your wellness journey via our blog and social media. We continually research and partner with organizations that share our mission to improve women’s health, ensuring that we remain at the forefront of wellness advocacy.
While health is at the core of what we do, we’re equally committed to minimizing our environmental impact. Our packaging is made from FSC-certified paper, and our shipping boxes are crafted from 100% recycled materials. We eliminate plastic from our packaging entirely, choosing only recycled or sustainable options to support a cleaner, healthier planet.
